The Google Ads certification is a professional accreditation that Google offers to individuals who demonstrate proficiency in basic and advanced aspects of Google Ads. A Google Ads certification allows individuals to demonstrate that Google recognizes them as an expert in online advertising.

There are 4 types of Google Ads Certification:

Google Ads Search Certification

Demonstrate your mastery of building and optimizing Google Search campaigns. Certified users will exhibit the ability to leverage automated solutions like Smart Bidding and Audience Solutions to boost campaign performance for specific marketing objectives.

Google Ads Display Certification  

Validate your expertise using Google Display to deliver results that get the most from your display advertising investment. Certified users will demonstrate their ability to develop effective Display strategies and campaigns that achieve specific marketing goals.

Google Ads Video Certification

Showcase your ability to get results from YouTube and Google Video advertising solutions. Certified users will demonstrate an understanding of how to tell effective stories on YouTube to reach potential customers along the entire purchase journey at scale.

Shopping ads Certification

Validate your proficiency with using and optimizing Shopping ads. Certified users will also demonstrate knowledge of how to create and optimize Shopping campaigns that maximize reach and conversions.

A Google Ads Certification differs from a Google Partner Badge

Individuals get certified. Any member of Partners can earn a Google Ads certification. As a certified professional, you can demonstrate your achievement with a personalized certificate issued by Google.

Agencies get badged and earn specializations. A company that meets the requirements for Partner status will earn the Google Partner or Premier Google Partner badge and be allowed to promote itself as a “Google Partner.” Agencies don’t become a “Google Partner” simply by joining the program.