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What Are the 5 Forms of Digital Marketing?

Digital marketing can be broken down into 5 main categories, namely: social media marketing, content marketing, email marketing, search engine optimisation and pay-per-click advertising. In this article we’re going to explore each category of digital marketing to help learn more about the various types of online marketing.

The 5 Types of Digital Marketing

  1. Social media marketing
  2. Content marketing
  3. Email marketing
  4. Search engine optimisation
  5. Pay-per-click advertising

Social Media Marketing

This includes anything and everything a business does via social media channels. Social media marketing is one of the youngest forms of digital marketing and is mainly used for optimising the image of a brand, product, or individual.

Content Marketing

This form of marketing involves the creation and distribution of content. This content can be text, images, videos, or any type of multimedia that adds value for your users.  Content marketing focuses heavily on attracting and converting targeted audiences into customers.

Email Marketing

Although it may seem a bit old school in a new-age world, email marketing remains one of the most effective forms of digital marketing. Many marketers successfully use emails for developing relationships with their existing and potential customers.

Search Engine Optimisation

SEO, or search engine optimisation, is the process enhancing the rankings of a website or webpage in the unpaid world of organic search results. Through a combination of various SEO tactics, this form of digital marketing can help you gain higher positions in search results, naturally.

Pay-Per-Click Advertising

PPC, or pay-per-click advertising, refers to paid advertisements and promoted search engine results. This form of advertising is generally a short form of digital marketing; once you stop paying the ad no longer exists.

At the end of the day, there is such a diverse range of marketing types to choose from. Deciding which marketing activity is best for your business comes down to your digital marketing goals. Once you’ve spent some time narrowing down on your goals and messaging, you can then start making decisions based on which form of marketing best aligns with your goals.