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Why Is a Good Website Important?

With social platforms making it easier for people to find you, having a good website has become far more than a ‘nice-to-have’. 

Websites have become a necessity for every business, big or small, profit or non-profit, brand or institution. If you own a business and haven’t quite been giving your website the time of day it deserves, this article will help you understand why you should invest in creating a great site.

5 Reasons You Need to Have a Good Website   

Having a strong online presence can be make or break for generating more revenue. Let’s take a look at the top 5 reasons why you should invest in your website.

1.      It sets the impression for customer service

The saying ‘don’t judge a book by its cover’ does not exist in the digital world. In fact, people will use your website as gauge as to how you will treat them. Think of your site as your 24/7 customer service representative; if your site looks lack-luster, your audience will think your customer service is too.

If your website is professionally designed, bright, modern and adheres to best practices, you’ll give a great impression, making people feel welcome.

2.      It builds trust with your audience

A poorly designed website is one that naturally isn’t trusted. If people see that your website is outdated and not designed well, they’ll immediately feel hesitant about trusting your site. Trust is vital in paving the way for creating brand loyalty and repeat customers.

A well-designed website will improve your credibility by telling your potential customers what you are about and why they should trust you in a professional, direct, and aesthetically pleasing way that signals trust.

3.      It fosters your SEO strategy

Many practices and design elements will affect how the content on your site is published and how your site performs. If you don’t put time and effort into your SEO, you’ll be fighting an uphill battle that will result in negatively affected indexation and ranking.

By ensuring proper web design and implementing SEO best practices, you can give your site the best chance of search engine visibility.

4.      It improves conversion rates

A poorly designed website that hasn’t been created with the user in mind is unlikely to get you the conversions you’re after. Why? Well, a site that doesn’t provide a seamless customer experience is going to cause users to leave your site and look elsewhere for what they seek.

A great site gives you the opportunity to gain power over your audience’s eyes by directing them to where you want them to look and spend time. Leveraging this, clickable facets and buttons will enhance your user experience, resulting in higher conversion rates.

5.      It creates consistency

When you’re on the quest for getting new leads, an important aspect is ensuring brand consistency. If your site screams inconsistency and looks generic with different layouts and fonts, it will look unprofessional.

By utilizing a consistent design style, using the same fonts, styles, and layouts across pages, you can build brand recognition through consistency and association.  

Having a good website can be the difference between success and failure for your business. Not only does it influence how your audience sees your brand, but it can affect everything from conversions to brand loyalty. An aesthetically pleasing, user friendly, responsive website is one of the most powerful assets your business can have.