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Why is User Experience Important for Digital Marketing?

Today’s modern-day consumers are smart and savvy. They interact and access the internet for a variety of reasons and in a range of different ways. Regardless of how and when a user interacts with your website, one thing stands clearest – the quality of an individual’s experience can make all the difference in the world. 

There’s no denying it – people love to interact with websites that enable them to find quick solutions in the fewest steps possible, and this is where the aspect of User Experience or UX comes into play.

What is User Experience?

User Experience refers to the focus on having an in-depth understanding of users, how they behave, what they need, what they value and their abilities. It also takes into consideration best practices that improve the quality of a user’s interaction and experience with your brand.

User Experience has become more and more about understanding users’ needs and creating valuable experiences that ensure a great experience.

Unfortunately, UX is something that is often overlooked. If you consider the fact that 74% of people will return to a website if its UX is optimised for mobile, you can deduce how important the online customer journey is in the creation of return visitors.

5 Reasons UX Should Be a Priority for Your Brand

In the digital marketing realm, it can be difficult to know what is priority and what isn’t. Here are 5 reasons why UX should be a priority for your brand:

1.      Good UX improves SEO

2.      Improves customer acquisition

3.      UX builds conversions

4.      Increases user engagement

5.      Enhances Brand Loyalty

With how fast things move digitally, if your brand doesn’t provide your users with the answers they seek, in a way they expect, they will find another brand who will.

To create unified experiences that provide your customers with a seamless interaction with your brand, give UX the attention it deserves; it can no longer be just an option.