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AI Generated Content is Against Guidelines, says Google

Content generated automatically using AI writing tools is against Google’s Webmaster Guidelines – according to Google Webmaster Trends Analyst, John Mueller

Google’s Search Advocate John Mueller says content automatically generated with AI writing tools is considered spam, according to the search engine’s webmaster guidelines.

This topic is addressed during a recent Google Search Central SEO office-hours hangout in response to a question about GPT-3 AI writing tools.

There’s a debate in the SEO community about the use of GPT-3 tools and whether they’re acceptable from Google’s point of view.

Mueller says content written by AI falls under the category of auto-generated content, which could lead to a manual penalty.

However, Google’s systems may lack the ability to detect AI generated content without the assistance of human reviewers.