A brand is like a person. They have histories, personalities, and relationships with their customers. Relationships between a brand and its consumers are based on experiences. Consequently, experts highlight the importance of building a profitable relationship with their target audiences at all touchpoints. An example of how to do this is by organizing events. Therefore, it is important to study both B2B and B2C experiential marketing trends.
With the advent of the digital age, marketers have blended virtual and in-person experiences. As a result, we’ve seen highly engaging event promotions and highly creative stunts in the last decade. Furthermore, COVID-19 forced the global population to stay at home in front of their mobile devices, accelerating the adoption of digital solutions.
Experiential Marketing Trends 2022:
- Art Installations
- Pop-Ups and Transformation
- Live Spectator Events
- AR and VR
- Virtual Experiential Marketing
- Conventions and Seminars
- Video Content
- Digital Games and Apps
- Food Experiences
- Social Media Contests
Digital technology is paving the way for the future of experiential marketing. But experiential marketing is not only flashy. Essentially, it strives to endear a brand to its customers, to imprint a positive experience (including emotions) on their minds, and to create a lasting, profitable relationship.