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Gen Z Marketing Trends for 2022
The Metaverse – The next marketing channel
Everyone wants to own the metaverse including Facebook and Microsoft. But what exactly is it? The metaverse has been a […]
How Marketing Has Changed
It’s a marketer’s job to meet consumers where they are. In today’s world, however, that’s easier said than done. As […]
Millennials vs. Gen Z: Trending Digital Habits In Times Of A Pandemic
In the wake of the pandemic, digital habits of both the Millennial and Gen Z generations have changed. It is […]
Measuring Marketing Effectiveness
The days of measuring marketing effectiveness solely by the number of leads generated are long gone. It’s not only about […]
Acts Of Kindness
How COVID Has Changed The Digital Landscape
“The total adspend for South Africa in 2020 was just over R41bn, based on rate card values. This represents a […]
Digital Marketing Transformation Amidst the Pandemic
Our society is experiencing a new normal amidst the COVID-19 pandemic, and businesses have been transformed overnight. We are now […]
Google’s 1st Real World Application of MUM
MUM, which stands for ‘Multitask Unified Model’, is a technology developed by Google to answer complex search queries. A few […]
Best Ways to Market B2C
Marketing strategies can be quite confusing. Which one is the best? Here are the top marketing strategies for Business to […]
What are the 3 Types of Digital Media?
Powerful and smart digital marketing strategies form part of the basis of building a successful business. Without putting a considerable […]