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Google Optimize – What Is It & Why Use It?

Sometimes you look at your website and think, “Hmm, I wonder if I moved this button further to the right and reduced the number of fields this contact form had if it would improve the conversion rate?” – Well, what if there was a way to test that, for free and get a definitive answer? There is, and it comes in the form of a neat Google tool, called Optimize.

In this article, we’re going to take a look at what Google Optimize is and the advantages it boasts.

Without further to do – let’s get to it.

What is Google Optimize?

Google Optimize is a tool developed by Google that allows users to create and test various experiments that alter the way a website looks, and consequently, the way users interact with it. Users can then ‘test’ the original variant of their website against the altered variant to show which is more likely to drive conversions from customers.

Benefits of Google Optimise

Optimize is a very handy tool that can help marketers in a variety of ways. Here are the top benefits Google Optimize brings to the table.

Learn from your data

Google Optimize is natively integrated with Google Analytics which means that identifying areas of your site that need improvement is just that much simpler. Use Analytics site data to efficiently find problem areas, and then turn those insights into actions to deliver improved online experiences that work for your customers.

Test what works

Google Optimize has a visual editor which is perfect for simple text or image changes; if more advanced changes need to be made, users can make use of the raw HTML and JavaScript code editor.

Create powerful experiences

Google Optimize’s powerful capabilities enable users to focus on specific user segments in order to deliver improved and more personalised experiences. If required, users can go even further with Optimize 360 to deliver custom experiences to their Analytics audiences without having to build new ones from scratch.

GA4 Integration

Google Optimize containers can connect seamlessly with Google Analytics 4 properties, providing users with the newest features from Google Analytics.

Gain more customers

With Google Optimize you can easily test different variations of your website and focus your experiment to Google Ads, helping you better see what works best for your customers.