What is user-generated content?
User-generated content is any form of content such as images, text, video, testimonials, tweets, blog posts, and everything in between, and, is the act of users promoting a brand rather than the brand itself. Shortly put, user-generated content is basically like free advertising! It’s one of the best ways to grow your business by doing less work.
The user-generated content strategy encourages consumers to share their experiences with a brand, which in turn shares the experiences with other consumers through digital channels. By getting customers to talk your brand or company, you will have a more engaged audience than traditional advertising. With the audience affirming their interest, your brand becomes customer-centric and builds a community around it, giving you the ability to make your customer the star and your biggest advocate.
So how can your brand leverage off of user-generated content?
You can start by encouraging them to use hashtags and post about your brand on social platforms. One of the simplest ways to accomplish this is by posting user content to your company’s profile. If people see you are willing to feature user content, more people will post about you in an effort to be selected.
And what are the benefits of utilising user-generated content?
When a customer posts about your company on their personal profile, it exposes your brand to all of their followers. Some of these people might not even know your brand exists. Plus, people trust recommendations from their friends and family. That’s why leveraging user-generated content is a top lead generation strategy. Social media platforms are the perfect distribution channel for this type of content. By implementing user-generated content into your brands’ marketing strategy, you can drive heightened attention from consumers, but also real, positive business results.