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What are Google Display Ads?

Unlike traditional Google search ads, Google display ads are ads shown to users across 2 million+ websites, videos, and applications that are a part of the Google Display Network.

What is the Google Display Network?

The Google Display Network (GDN) is a group of more than 2 million websites, videos, and apps where your ads can appear.

Display Network sites reach over 90% of Internet users worldwide. The GDN offers powerful targeting methods to show your ads in particular contexts (like “outdoor lifestyles” or “”), to particular audiences (like “young moms” or “people shopping for a new sedan”), in particular locations, and more.

Display Ads vs. Search Ads

Google display ads give you control over your branding when advertising on Google. The difference between Google Search and Google display is this ability. With Google search ads, you are limited to headlines and descriptions that appear on the Google search engine.

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Whilst display ads might not typically have a high Click-Through-Rate (0.35% across all formats and platforms), they offer the benefit of boosting brand awareness and intent to purchase