Over the years, the way SEO work has been done has changed; different methodologies and strategies have made their way to the surface. One particular SEO methodology that has made waves across the industry is Agile SEO.
In this article we’re going to cover the topic of what it means to be Agile in your SEO approach and how this specific approach helps SEOs move from strategy to action. Let’s get started.
What is Agile SEO?
Search Engine Optimisation is executed in a constant state of flux. This means that you need to be flexible in your quest of getting things done. This is where Agile comes into the equation.
Agile traditionally began as an approach to software development where the basic idea was to build software iteratively and incrementally as opposed to trying to create a finished product that will be delivered all at once. There exist heaps of research that supports the notion that Agile has revolutionised software development and information technology.
The widespread adoption of agile methodologies includes the realm of digital marketing and SEO, and it so happens that agile methods are great for SEO. With SEO relying on a constantly shifting set of parameters, agile methods help digital marketers keep pace with these constantly shifting problems.
Agile SEO is all about incremental iteration; breaking complex projects down into bite-sized frequent changes that enable continual progress.
Why The Agile SEO Approach Works
With something like SEO, it’s all too easy to get bogged down with the array of optimisations before you; at one point or another, this will cause you to lose sight of the original reason the project began.
The agile approach helps you retain focus on what matters. Although this approach can seem a tad chaotic at times, every change that is made will have an effect on the site at hand (some for the better, some for the worse). The real magic lies in using this data to arm your efforts going forward.
By having a better idea of what worked, and what didn’t, SEOs will have a greater idea of what to do next in the sense of implementing effective strategies that make a difference.
SEO is not an exact science; it’s a living, breathing organism that changes and evolves over time. As such, it’s imperative to have a flexible SEO strategy that takes into account the constant evolution of SEO. An Agile approach to SEO is the ideal way to turn strategy into action through flexibility and visibility.