Does your Business Even Exist Without a Website?
A website has become an integral part of having a presence as a business in today’s world. ‘Does your business […]
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4 Tips to Create Entertaining and compelling Videos
Studies have shown that video content draws more attention than written, and it's little wonder why. If you look at […]
What You Need to Know About Mobile-First Indexing
Between 2016 and today, there has been an almost full shift by Google to mobile-first indexing. But what is mobile-first […]
8 Tips to Searching on Google Effectively
If you use it correctly, Google can be a powerful tool. The truth is that most people don’t know how […]
Keyword Match Types: What Are the Match Types & How Do They Work?
Google uses the keywords you provide to match your ads to what people are searching for. How closely google decides […]
What is Search Intent & Why Does it Matter?
When it comes to increasing your chances of ranking in search results, you really need to convince people to buy […]
Onsite search enhancements for better customer engagement
Onsite search can be one of the most valuable aspects of your website.A better customer experience directly affects the success […]
How COVID Has Changed The Digital Landscape
“The total adspend for South Africa in 2020 was just over R41bn, based on rate card values. This represents a […]
Digital Marketing Transformation Amidst the Pandemic
Our society is experiencing a new normal amidst the COVID-19 pandemic, and businesses have been transformed overnight. We are now […]
Black Hat vs. White Hat SEO: What’s The Difference?
Search Engine Optimisation involves an array of complex layers that can deem overwhelming to unpack in figuring out what should […]
What is Lorem Ipsum
For those of us that don’t speak Latin, in layman’s terms, Lorem Ipsum is dummy or place holder text. It […]
How SEO Has Evolved
Due to constant changes in Google’s algorithm, search engine optimization is constantly evolving.Keyword StuffingIn the early years of SEO, webmasters […]