5 Social Media Platforms Every South African Brand Should Use
Social media has become an integral part of any and every brand’s digital marketing strategy. Not only is it extremely […]
News Latest News
Stay up to date with the latest news, tips, insights and more – from the experts at IMS
Why Is a Good Website Important?
With social platforms making it easier for people to find you, having a good website has become far more than […]
What is Omni-Channel Marketing
For the best digital strategy, you need to address all these disciplines so as to get your brand recognised. Let’s […]
Why Is YouTube Good for Marketing?
Did you know that 70% of all YouTube videos are watched via mobile? And that there are 500 hours of […]
SEO vs PPC: An Integrated Approach
4 reasons why you may need a digital strategy?
Digital marketing is more important than ever. Where do you start if you want to develop a digital marketing strategy? […]
Google’s 1st Real World Application of MUM
MUM, which stands for ‘Multitask Unified Model’, is a technology developed by Google to answer complex search queries. A few […]
Best Ways to Market B2C
Marketing strategies can be quite confusing. Which one is the best? Here are the top marketing strategies for Business to […]
What are the 3 Types of Digital Media?
Powerful and smart digital marketing strategies form part of the basis of building a successful business. Without putting a considerable […]
YouTube: The Hidden Marketing Gem in South Africa
YouTube has grown rapidly over the past few years in South Africa. However, the channel is still an enigma to […]
3 Misperceptions About YouTube Ads
There’s no doubt about it – video content is powerful. With YouTube alone having over 2 billion users, it’s no […]
Instagram Ads: The Basics
Instagram is a fairly new but popular social channel. In fact, the latest statistics show over a billion active users […]