CMYK vs RGB: Battle for Colour
In school, we were taught that there are three primary colours: red, yellow, and blue. However, when you enter the
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Stay up to date with the latest news, tips, insights and more – from the experts at IMS
What Makes a Good Website?
The question “what makes a good website” is a frequently asked one by people far and wide across the digital
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The Importance Of Graphic Design In Social Media Marketing
Currently, social media marketing is one of the most effective methods that companies can use to target their audience. Therefore,
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Google Optimize – What Is It & Why Use It?
Sometimes you look at your website and think, “Hmm, I wonder if I moved this button further to the right
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The Pros and Cons of Single Page Websites
Single page websites have become increasingly more popular in recent years. But, what are they, and are they good for
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What is Flexbox
As discussed in our previous article, what is HTML, CSS is responsible for styling HTML elements on a web page
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The Role of AI in Content Marketing
Many individuals are not great at content creation or content strategy. We’re only human. And content marketing is both an
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AI Generated Content is Against Guidelines, says Google
Content generated automatically using AI writing tools is against Google’s Webmaster Guidelines – according to Google Webmaster Trends Analyst, John
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Why Google is Pulling the Plug on Universal Analytics
With search marketers being left to shake off the inertia and adopt Google Analytics 4, many are left wondering why
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Advertising on LinkedIn With LinkedIn’s Campaign Manager
LinkedIn is a great platform for advetisers to reach millions of businesses and business professionals to help create awareness around
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